Wednesday, October 22, 2008

Lehman Brothers LED (now Barclays blue)


During the current financial crisis, one unexpected benefit of digital signage has come to the forefront -- the ability to rebrand corporate branding and promotional messaging immediately following an acquisition.


In the wake of Barclays' takeover of Lehman Brothers' prime brokerage and investment management businesses a few weeks ago, Barclays immediately washed the LED spanning the block-long facade of Lehman's headquarters with Barclays blue.


Unless Barclays retains Lehman's creative department, passersby will greatly miss the element of visual drama the sign added to its block. Animations--which were coordinated across all the LED panels--incorporated news feeds, corporate branding writ large, and visually appealing full motion video, often of landscape or nature scenes (eg. fields of wheat swaying in the wind, waves).

The original LED design and installation was overseen by Untwist Technology, a NY-based A/V integration firm. The LED manufacturer and content processor vendors are not known.
(Photos taken from news publications and Untwist Technology website)

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Lehman Brothers LED becoming Barclays. Only in a recession.

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