Tuesday, December 18, 2007

Commerce Bank - Network Rollout





Virtually since it began its aggressive branch expansion, Commerce Bank has relied on digital media to communicate to its customers. The bank, whose 450+ branch network spans the Atlantic coast including the key markets of Boston, Philadelphia, New York City, New Jersey, Washington DC, and Florida, is well known for its commitment to service excellence and differentiated branch experience. It has been well-documented that Commerce was the pioneer of extended hours, having branches open seven days a week, and including customer-friendly ammenities such as coin counters and bowls of water for accompanying dogs; what is less-commonly identified is that Commerce can be largely credited for the inclusion of flat-screen monitors behind the teller counter in the thousands of denovo bank branches that have been built in major markets across the US in the past few years.

The Commerce network is simple and focused in its strategy and execution. All branches receive 40"-42" monitors behind the teller counter showing Commerce promotions, educational pieces on financial needs and banking products in general, and some general community information. Additionally, branches located in areas where there is substantial pedestrian foot traffic also receive a large-screen installation of either a 64" plasma, or an array of rear-projection screens, which is designed to operate like a rotating billboard. Where content on the screens on the teller wall is clearly oriented toward cross-sell or retention, the "billboard" screens focus entirely on brief, focused acquisition messaging, with common themes including the number of branches Commerce is opening or has open in a given community, or enticements to visit the branch like the coin counting machines or events. The simplicity and clarity of purpose of the network has enabled Commerce to operate it seamlessly for years in the absence of a large media production budget or high-speed network bandwidth (or, in some cases, any network connectivity at all).

Given the level of integration with the overall branch design and the low-cost of ownership, imagine my surprise when a few years ago I heard Jeff Porter of Scala identify Commerce in his annual 10-worst digital media installations for being able to manage some updates using a cd-rom, rather than the internet...a classic case of a misguided technologist (and in this case with an agenda to peddle network software) forgetting that what really matters is the impact of an installation, not the means to achieve it.

It will be interesting to see the fate of Commerce Bank's digital signage network with their recent acquisition by Toronto Dominion, who have experimented with digital signage using Canadian service providers but have never rolled it out. For the time-being content, network management, and site installation/maintenance is provided by New Jersey's Diversified Media Group (a small gem of a network service provider who I was not aware of until recently, but who manage digital signage networks for Nike and JC Decaux, among others). Software for networked sites is provided by C-nario.

25 comments:

Anonymous said...

Can I just say what a comfort to discover a person that really knows
what they are discussing on the net. You certainly understand how to bring
a problem to light and make it important. More people ought to read this
and understand this side of your story. I was surprised you aren't more popular given that you certainly possess the gift.

my weblog - bmi chart
My website > bmi chart for women

Anonymous said...

Natural remedies are deemed highly efficient, cost effective, and significantly safe to use.
Drinking a lot of water, eating plain yogurt, and drinking unsweetened cranberry juice as part of her daily diet can help maintain a woman's natural p - H, if she is prone to yeast infections due to constant p - H imbalance. That will also help restore the balance in your body and get things back on track.

My web page vaginal yeast infection and diabetes
my web site: symptoms of yeast infection antibiotics

Anonymous said...

Also, we need to determine the rounds of the quiz according to it.

You must definitely be planning to make it special and memorable by keeping a good theme, ordering the best food and choosing the best games.

Ask your local club to run this for you.

Here is my web-site - best pub quiz team names

Anonymous said...

If your tween is into paint-ball you can take everyone to play
paint-ball. At the end of the party all of the papers write down who they
think was the prohibition agent. Now, one of my co-workers was
applying to the Secret Service and I knew that I was down
as a reference for her.

My blog; google scholar
My webpage - cruise

Anonymous said...

Those that are not familiar with the area will treasure this information above all else, and it will help them enjoy your wedding more thoroughly.
5. With the advantages that technology is affording for us now planning that special day is a lot easier and simpler.


Visit my webpage wedding website advertising

Anonymous said...

Oils, beverages and Paleo sweets should also be used in moderate quantities and also keep in mind that Paleo diet food list does not contain in it all processed foods made
out of dairy products, powdered milk, ice creams, cereal
grains and legumes and should be avoided. Anti Nutrients:.
Consider the following statistic.

Here is my web page - paleo diet and diabetes

Anonymous said...

Upon returning to the starting line, the first player must
pass the sugar cube to the next teammate in line and so on.
Even Halloween parties with the very best Halloween costumes can get dry after everyone's seen the costumes to be seen and passed out the candy to the beggars. Now, one of my co-workers was applying to the Secret Service and I knew that I was down as a reference for her.

Feel free to surf to my site - brand new

Anonymous said...

The decor on the inside of the restaurant is absolutely beautiful.
Brazenhead is a great place to go with your family or for a business lunch or dinner, but if you are looking for a party atmosphere,
this isn't it. The Bull's Head Pub, Bangkok.


My website redtooth pub quiz answers

Anonymous said...

squares with various tea leaves and tea flavors inside each
square. Unfortunately for me as an addict, I need my crime fix.
Now, one of my co-workers was applying to the Secret Service and I knew that I was down as a reference for her.


Take a look at my webpage ... savings account

Anonymous said...

On Sunday nights Erin Jaimes hosts a blues jam where anyone from Alan Haynes to Gary Clark, Jr.
Local country clubs are offering trivia fun for as little as forty dollars
per couple. The buccal cavity is a small cavity
that has neither jaws nor teeth.

Look into my website pub quiz aberdeen

Anonymous said...

(Thank you rounds are always welcome, of course.
Popular prizes include sports tickets, cash and vouchers for drinks,
food - and dollars off of tabs. The buccal cavity is a small cavity that has neither jaws nor teeth.


Also visit my site ... pub quiz names

Anonymous said...

In other words, they go against the grain of the careers their parents had.
* Team answer sheets - Basically a grid lined A4 type
sheet with answer write in numbered boxes and a line on top for the team name.

8.

Look into my webpage :: pub quiz and answers general Knowledge

Anonymous said...

' Satanic Ritual - Decorate the space with human sacrifice, goblets of blood, pentagrams, and things draped in black. A murder mystery game is a fun way to pass the time during the twenties theme party. Play games all night long in keeping with the twenties theme such as various card games and crossword puzzles.

my site - coach

Anonymous said...

Sun protection gloves are one of the best ways to
protect your hands in the sun, especially when you are driving.
Think about it, you're deep in the Ozark wilderness. Our six year old was there too and instead of telling daddy Gerrin was climbing on the cabin roof she was helping him get up there my husband found out.

Check out my blog post :: Water Shoes

Anonymous said...

By dividing up the party at several peoples houses you make it easy on yourself.
For adults, a virtual makeover of hair and makeup may
be the equivalent of a little one hood game, with an improved style
sensibility that tends to make the knowledge each entertaining and inspirational.
At each house you have the hostess serve something small to eat,
and host a small game.

Here is my site: search engine software

Anonymous said...

Some were practical, of course, but others were psychological and emotional.
* Team answer sheets - Basically a grid lined A4 type sheet with answer write
in numbered boxes and a line on top for the team name. They feature almost nightly drink specials and some form
of entertainment every night of the week--DJ's, live music, trivia, you name it.

my web blog: best pub quiz team names

Anonymous said...

In that case, this kind of question should not be taken from any
show telecasted in specific country. Brazenhead is a great place to go with your family or for a business
lunch or dinner, but if you are looking for a party atmosphere, this isn't it. 8.

Also visit my weblog pub quiz team names

Anonymous said...

Some models are even outfitted with a child seat that is
removable. Initial stability is the side-to-side wobble that you feel when you sit in a kayak.
So, make sure you stay hydrated, so that you do not tip off in
fatigue while reaching the dock.

My homepage ... debt consolidation loan

Anonymous said...

Also, we need to determine the rounds of the quiz according to
it. I believe my exact words were "I don't want to be your dirty little secret. 8.

My page - clever pub quiz names

Anonymous said...

The only hurdle to accessing this is of course human limitations and the fact that
the brain does not function solely as a learning tool for the human being.

I believe my exact words were "I don't want to be your dirty little secret. 28.

my homepage; clever pub quiz names

Anonymous said...

DJ spins out on Saturday nights. Brazenhead is a great place to go with
your family or for a business lunch or dinner, but
if you are looking for a party atmosphere, this isn't it. Her father, Bruce Paltrow, produced the critically acclaimed TV series that is considered the precursor to many medical shows today, St.

Visit my web-site pub quiz team names

Anonymous said...

In other words, they go against the grain of the careers their
parents had. At the end of each round read out the cumulative scores.
The food is decent and the drink specials on Tuesdays include $2.


Here is my site ... pub quiz aberdeen

Anonymous said...

By dividing up the party at several peoples houses you make it easy on yourself.
At the end of the party all of the papers write down who they
think was the prohibition agent. The game would begin with them watching the
collapse of society and the outbreak of magic around the
world.

Feel free to visit my blog google news

Anonymous said...

By dividing up the party at several peoples houses you make it
easy on yourself. The game was released on August 3, and is in stores now, but probably is where it will remain, sad to say.
I hope you have fun planing a birthday party for your tween, I hope my birthday party ideas for tween's helped you.

My site ... video production Editing

Elsa said...

Celana hernia Magnetik merupakan produk kawakan yang sudah terbutki serta terpercaya dikalangan dokter untuk smebuhkan anda dari

penyakit hernia. Celana ini terbuat dari bahan yang halus serta tak mudah rusak.

Sedangkan obat hernia alami merek Citrus Aurantium Compound merupakan jenis obat hernia untuk dikonsumsi oleh penderita hernia yang

ingin cepat sembuh dari penyakit tersebut.



INFORMASI PENTING :


Penyebab hernia pada bayi

Mengobati Hernia

penyebab hernia

Pengobatan Hernia

Game PC Naruto Shipuden Ultimate Ninja Storm 4

game pc murah

jual bel sekolah

sirine mobil