Tuesday, November 27, 2007

Permanent TSB - Network Rollout

As reported initially on Adrian Cotterill's "Daily DOOH," Permanent TSB, the retail banking arm of insurance giant Irish Life and Permanent PLC, has announced a nationwide rollout of digital signage to their 106 retail branches. Impressively the deployment, which had been rumored for some time and commenced near the end of September, will be completed by the end of this month.

Scant information has been shared with regard to Permanent's intent for the network, other than using the screens to communicate product information to customers on-hours, and to provide training to staff off-hours. Interestingly, however, the network will also extend beyond branches to Permanent's corporate offices and call centers, so training information and corporate communications content can be shared there as well.

Radiant Ireland will supply the bank with Ryarc's CampaignManager software platform, and the network will be operated by long-standing Irish print merchandising supplier SL Graphics.

Amazing to think we're at a point where a 100-branch network barely cracks the rollouts honor roll, isn't it?


marketingmaven said...

Permanent understands that training the people who interact with customers is as important as creating product awareness. If all financial services organizations thought this way service - the measure of differentiation - would be better all around.

DailyDOOH said...

I am flying to Dublin Weds afternoon and am hoping to get some pictures of this rollour

TellerTV said...


If you come back with any good photos, please do share!


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