Monday, October 20, 2008

HSBC - Times Square LED

While our primary area of interest is branch-related digital signage (as the blog title would suggest), we will be covering a few especially impactful out-of-home installations over the next few weeks, the first of which is HSBC's 45' x 52' LED sign, located at the heart of Times Square in New York.

In use for the past 5-6 years, with a significant technology refresh in 2005, HSBC is currently employing it to reinforce its "The World's Local Bank" brand positioning, and to rasie awareness of its direct bank offerings (high-yield savings, online checking). Content is made up of full-motion video and animated versions of HSBC's print advertisements, including time-sensitive rate offers. One recent content example is featured below:
Content development, software, operations, and technology support are provided by New York-based Show & Tell Productions.

(content storyboard taken from Show & Tell website)


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