Tuesday, September 4, 2007

The Provident Bank (NJ) - Jersey City Flagship


Not much to say about this installation, other than to say its a nice looking branch, to add another to the talley of 3-wide banner display installations, and to encourage The Provident Bank (the one in New Jersey, not the one in DC) to update its content more frequently than once every two years.
The installation consists of two 3-wide digital signage banners, one of which is positioned behind the teller counter, and the other of which serves as the center-piece for a "financial solutions" center, visible from the street and the nearby Manhattan-New Jersey ferry terminal. For more, I'll quote from the BrandPartners case study:

The “Provident Hub” communications strategy came to life with six 40-inch LCD displays, fitted together to create two sets of seamless banners, each hung in designated zones. The new Digital Signage Network projects financial facts, brand positioning, product offerings and local news....the solution improves the customer experience as it promotes brand recognition and communicates product campaigns and financial services information. As a result, The Provident has been able to transition from a traditional, transaction-oriented bank to a full-service provider of expert financial solutions.
Branch design services and content are supplied by BrandPartners, and local integrator OpenEye Displays manages the network using 3M Digital Signage software.

(Photos taken from BrandPartners website)

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