Tuesday, September 4, 2007

Cover stories: digital signage in banks


I'm late in posting this, but it's worth noting that two financial services indusry rags, ABA Bank Marketing magazine and The American Banker daily newspaper, have recently published cover stories on the use of in-branch digital signage. It's nice to see articles on the topic not penned by the same 2-3 digital signage publications, for a change. The June ABA Banking Marketing cover story, "TV or Not TV," is a must-read for any bank considering or using in-branch digital signage. It provides a nice overview of the factors bank marketers should consider when evaluating or selecting vendor partners, as well as a few case studies and a number of successful content strategies. A pdf of the article can be found here: Link. The American Banker article is less essential in my mind and requires site registration, but can be located here for those interested (Link).


4 comments:

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collin said...

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