Tuesday, September 4, 2007

Bank of America - Collated Pilots & Rollouts


With nearly 6,000 locations, Bank of America possesses by far the largest retail network of any US retail bank. While the bank, which prides itself on technological innovation, has been making waves in the digital signage industry for years now--including this 2004 article in Business Week, which many at the time believed (incorrectly, it turns out) was the bellwhether moment for the digital signage industry--but has yet to make any large-scale commitment to date.


That said, over the past 2-3 years a number of "small scale" rollouts have occurred among within the bank's network (the largest of which was inherited in the acquisition of FleetBoston), and many of these would dwarf a full rollout for almost any other client. The bank is notoriously tight-lipped about results from any of its pilot tests, but rumor has it that customer satisfaction improved dramatically in RBSi branches, where Teller Zone Media was originally tested, and that branches with the interactive mortgage fixtures witnessed a 10-15% increase in applications during a limiting pilot test (if that's true, it's shocking the bank didn't deploy those babies everywhere, as 6-12 additional mortgage sales per year would easily cover the cost of ownership).

Rather than detail them individually over time, I have attempted to provide a comprehensive list below:

  • Teller Zone Media (400-500 sites) - 19"-42" screens located above or behind teller counters, displaying live news feeds interspersed with bank content, primarily in New York, Washington, DC, and in denovo (RBSi) locations from the past 3-4 years
  • Lobby/Media Wall (300-400 sites) - a 42" screen located in the waiting area of denovo (RBSi) branches, playing the same mix of news and bank content as the teller area
  • External LED Signage (<10>sites))- massive LED banners and walls serving as external signage, primarily in high-visibility locations in New York
  • Digital Windows (10-20 sites?) - 19"-60" Screens located in windows of high-traffic New York locations, some in 'portrait' mode and some in 'landscape' mode, primarily playing the same news/content mix as the interior screens (where they're even working these days)
  • Investor Centers (40-50 sites) - 1-2 42" screens located in the Banc of America Securities offices, mostly in California and Texas, showing financial news almost exclusively
  • ATM Vestibule (~50 sites) - primarily small screens in New York branches, frequently incorporated into the ATM surround itself
  • Interactive Web Kiosks (~300 sites?) - all over in New York, DC, and Boston (although rarely being used and with less pomp than those displayed in the photo below), touchscreen kiosks enabling customers to access account information, print out information, and use various "tools" available on the Bank of America homepage
  • Interactive Mortgage Centers (15-20 sites) - a very cool application, which since may have been de-installed, the interactive versions of the ubiquitous "Mortgage Center" fixtures allowed customers to learn about mortgage products or watch informational videos, and were located primarily in Las Vegas and Florida
  • Interactive Window (1 site) - an ersewhile pilot test in Chicago, probably designed to generate buzz (which it did: link), which played primarily the same content used on the mortgage fixtures

As you would imagine, this many projects takes a small village of suppliers to manage and complete, including Prism Technologies, Creative Realities, Planar/CoolSign, R/GA, GestureTek, Convergent, and Sony, among others I'm sure.

16 comments:

Anonymous said...

viagra price comparison viagra on line viagra benefits how to get viagra viagra substitute buying viagra online viagra generic free sample viagra cheap cheap viagra viagra patent new viagra how to get viagra non prescription viagra uk alternative viagra

Anonymous said...

Splendidly done is better than spectacularly said.

Anonymous said...

Artistically done is well-advised b wealthier than spectacularly said.

Anonymous said...

Artistically done is richer reconsider than comfortably said.

Anonymous said...

Artistically done is richer reconsider than well said.

Anonymous said...

A the huan race who dares to waste everyone hour of every now has not discovered the value of life.

[url=http://byaboy.webs.com/apps/profile/profilePage?id=53375468]Ana[/url]


Linda

Anonymous said...

To be a noble charitable being is to from a philanthropic of openness to the mankind, an skill to group uncertain things beyond your own restrain, that can lead you to be shattered in very exceptionally circumstances for which you were not to blame. That says something remarkably weighty relating to the prerequisite of the ethical passion: that it is based on a trust in the unpredictable and on a willingness to be exposed; it's based on being more like a shop than like a prize, something rather dainty, but whose extremely special beauty is inseparable from that fragility.

Anonymous said...

Exercise ferments the humors, casts them into their meet channels, throws substandard redundancies, and helps species in those secret distributions, without which the fuselage cannot subsist in its vigor, nor the incarnation role of with cheerfulness.

Anonymous said...

Hi,

I begin on internet with a directory

Vinny said...

I eagerly imagine that the details provided is strongly related everybody . Thanks a lot .
Long Beach CA Locksmith
Opa locka FL Locksmith
Locksmith Walnut Creek CA
Fremont locksmith
Locksmith Fremont
Fremont locksmith
Locksmith Fremont
miami fl locksmith
miami locksmiths
irvine ca locksmith
miami locksmiths
miami beach locksmiths
miami beach locksmiths
hialeah locksmiths
miami beach locksmiths
locksmith plano texas
locksmith plano texas
miami fl locksmith
pembroke pines locksmiths

abercrombiefitch said...

Thank you for your article to share with us,Where can you buy cheap shoes? at the heel which is arresting from the ancillary of the in Air Max Premium a lot of models.Nike Outlets

baele said...

So how is the Nike mercurial soccer cleats changed? the original Nike Speed boot!New products Nike Football Boots for us.the new Vapor football boots have undergone the same new paint work as the boots and now feature the updated asymmetric.

Latest nike shoes said...

Wonderful article ah well. Content is real attractive. The way to bring you good news: This Nike soccer cleats ultra vibrant New nike soccer shoes ...The Nike soccer cleats has a huge army of fans across the globe, and if you're one of them we know you love them to be bright, flashy and in-your-face colours. Checking out these nike mercurial vapor superfly III fg versions, part of Nike's Fall seasonal releases, we're sure you're going to love these Nike Football Cleats too, they combine Laser technology and Nike Mercurial Vapor Superfly with the Vapor series!especially once they start appearing en masse on pitch. You can click "VIEW MORE" for more detailed pictures. New levels of performance after nike mercurial vapor superfly III new levels of performance after.

Anonymous said...

buy xanax online no prescription overnight do jobs drug test for xanax - xanax picture of pill generic

China tours said...

That is really cool. Thanks for finding it. Some really good ideas there, this is going to be a real time sink. I am a china tour lover,You can learn more: China tour operator | China tour packages | China city travel

Learn Chinese said...

Hanbridge has adopted a structured and interactive educational approach to enable you to learn Mandarin effectively and reach your targeted proficiency level. Clear pronunciation, the proper use of tones, real-life topics, and bilingual instruction all combine to ensure you will be able to communicate effectively.



More Chinese learning tags : how to learn Chinese | learn to speak Chinese | mandarin Chinese