Wednesday, August 29, 2007

Work in progress...

Disclaimer: This blog is an earnest effort to document and occasionally annotate the publicly available information regarding the use and effectiveness of retail digital signage in the context of a retail bank branch.

Having spent more years than I care to mention in the world of financial services adverstising and retail communications, I have witnessed the Lazarian rise, fall, and subsequent return of retail digital signage as the "next great" advance in retail signage and merchandising. While a great deal has been written or said on the topic, including some enlightening articles and interesting conference presentations, I find myself frustrated that the overwhelming body of information is hyperbolized and fragmented across component vendor websites. I do not pretend to be complete in my efforts, nor do I endorse any one lexicon: digital merchandising, digital communications networks (DCN), retail digital signage (RDS), electronic signage, in-store digital media, interactive kiosks, or otherwise...a sign by any other name is still as significant. I will, however, be diligent in my efforts to provide an un-biased, non-commercialized representation of the "state of the industry," and regular profiles of interesting applications as I find them (or when it is provided by you, the reader).

I appreciate your time and interest.

1 comment:

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