The inaugural "Fourth Screen Awards," honoring the best creative content in brand, promotional, interactive, and public service announcement dynamic media campaigns, were announced by the Strategy Institute during their digital signage conference in Las Vegas this past February. Per the official announcement,
"The Fourth Screen Awards 2007 was an opportunity to congratulate and learn from the most innovative, creative and effective content developers the out-of-home digital media industry has to offer," says Adam Remson, Publisher of Other Advertising Magazine. Adding “it’s a way to foster innovation and growth in content production. The Fourth Screen Awards celebrate those groups who have raised the bar for everyone in alternative out-of-home digital media.”
Two banks were among the award winners--US Bank took home a bronze medal in the interactive category for its in-branch Health Savings Account promotion, and Citibank won bronze in the public service announcement category for its Syndicated News, Weather, and Sports spots. Agency services were in both cases provided by John Ryan Performance.
It's nice to see financial institutions honored alongside such illustrious brands such as Nike, Nokia, Toyota, and Ralph Lauren. If at all possible we're going to try to locate and post screenshots of these two spots in the blog. If you have an inside line on them, please drop us a line.
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