As reported initially on Adrian Cotterill's "Daily DOOH," Permanent TSB, the retail banking arm of insurance giant Irish Life and Permanent PLC, has announced a nationwide rollout of digital signage to their 106 retail branches. Impressively the deployment, which had been rumored for some time and commenced near the end of September, will be completed by the end of this month.
Scant information has been shared with regard to Permanent's intent for the network, other than using the screens to communicate product information to customers on-hours, and to provide training to staff off-hours. Interestingly, however, the network will also extend beyond branches to Permanent's corporate offices and call centers, so training information and corporate communications content can be shared there as well.
Radiant Ireland will supply the bank with Ryarc's CampaignManager software platform, and the network will be operated by long-standing Irish print merchandising supplier SL Graphics.
Amazing to think we're at a point where a 100-branch network barely cracks the rollouts honor roll, isn't it?
