As deployed, TCF's digital communications network consists largely of screens mounted behind the teller counter in traditional and in-store branch formats, although in some cases displays have also been installed in windows (I've seen 2-3 branches like that in Chicago) or on promotional kiosks in branch lobbies. The content loop appears to be roughly 3-4 minutes long, and alternates between general branding spots (open 7 days, etc.), product/category awareness (solutions for students), and specific product promotions (rates, etc.), interspersed with local news, weather, sports, and financial markets updates. Most of the content appears to be video-based, but the syndicated news spots, at a minimum, must have a flash overlay component, as they seem to site- or city-specific, and updated regularly. According to the release, the bank uses John Ryan's network management software and content services.
(Photo taken from Business Wire press release)
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