Wednesday, August 29, 2007

SunTrust - Retail lobby and in-store branches

I thought these were particularly nice photos of installations at SunTrust. This 3-wide format seems to be increasingly popular (largely a by-product of the steep price reductions in lcd displays?), as I've seen it recently employed in Chase's New York branches as well.

From a "showings" perspective, the Chase screens are nearly impossible to miss as you walk by their branches on the street. While I can't comment specifically on SunTrust's branches having never visited them, you'd think the retail-frontage concept of "showings" would apply there as well. Based on the published information, SunTrust has deployed these babies to 98 of more than 1,700 branches across the Southeast US.



SunTrust worked with BrandPartners on the development of the branch concept, and employs software from 3M Digital Signage to manage its network.

(Photos taken from 3M Digital Signage and BrandPartners websites)

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